Free Pre-Gas Expo Workshop Announced

Free Workshop

Effective Marketing through Trade Shows

February 2, 2011: 9:00 – 11:00 AM

University of Pittsburgh at Bradford

Frame-Westerberg Commons Building

Mukaiyama University Room

300 Campus Drive

Bradford, PA 16701

Workshop Presenter: Ernie White, Exhibit Design Consultant, Skyline Displays.

Workshop Details:

The goal of this workshop is to help with all aspects of marketing effectively before, during, and after an expo or trade show. Some of the topics include:

–          Understanding the show attendee and why they are at the show.

–          How to use pre-show mailings.

–          How to target market through trade shows

–          Choosing and training booth staff

–          How to sell on the trade show floor.

–          How to qualify a lead.

–          Following up after the show.

–          Measuring the success of the show

This workshop is FREE to registered and paid 2011 Natural Gas Expo exhibitors.  A $25 fee will be charged to general attendees.

To register for the workshop, call the Natural Gas Resource Center at (814) 260-5625 or register online at www.natural-gas-expo.com.

Ernie White is an Exhibit Design Consultant with Skyline Displays. He has more than 29 years of experience in both print and trade show design and marketing, and has developed corporate identity and branding packages for businesses ranging from mid-market firms to billion-dollar global corporations.