Pitt-Bradford Wins Award for Annual Go Beyond Brand Party

BRADFORD, Pa. – The University of Pittsburgh at Bradford has won an award from CASE, the Council for the Advancement and Support of Education, for its 2010 Go Beyond Brand Party.

The party, held annually by the Office of Communications and Marketing, was recognized in the category of institutional identity programs. The university received a Silver Award for the party in the 2011 CASE District II Accolades Award Program, competing with entries from other colleges and universities in New York, New Jersey, Pennsylvania, Delaware, Maryland, the District of Columbia, West Virginia, Puerto Rico, the U.S. Virgin Islands and Ontario, Canada.

“It is particularly nice to be recognized for this event because its success is based solely on the annual participation of the entire campus community, which continues to grow,” said Pat Frantz Cercone, director of communications and marketing.

The Go Beyond Brand Party is held on campus annually to commemorate the anniversary of the launching of the university’s brand promise in February 2006.

The goal of the event is to strengthen the brand among faculty, staff and students by reminding them of the tenets of the university’s brand promise — providing a safe, friendly and personalized environment – and encouraging them to continue to live those tenets.  The party supports the university’s goal of enhancing the image, name recognition, and reputation of the institution.

During the party, Dr. Livingston Alexander, president, presents “Brand Champion” awards to an academic program and a staff office who best live those tenets.  Guests at the party also vote on student-made videos based on the party theme. In 2010, the theme was “The Sweet Life at Pitt-Bradford.”